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CEO School

Jan 13, 2021

In this week's Wine Down Wednesday, Shannan shares her own formula and sales script that has closed customers all the way from $99 to $30,000. You'll learn the most important pieces of a sales conversation and how to leverage human connection to learn more about their pain points and what problem they are trying to solve. You'll hear why you should create a system with the script, so that your team can answer customer service questions to help support new inquiries and new leads and turn them into sales, and how the sales process helps you build confidence and trust with your potential customer.

This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at

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