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CEO School

Nov 16, 2020

In today's episode, you'll hear from Helen Martinez, attorney, serial entrepreneur and founder of WKND WYFR. Helen shares how she combined her multiple passions for law, design, and business to pave the way for her serial entrepreneurial journey. You'll learn the steps Helen took to self-fund a software product, her experience selling the company before it hit market, and a beautiful, colossal fast failure that helped Helen hone in on her genius and make room to explore real estate development. Helen tells about the beginnings of WKND WYFR, her elevated lifestyle accessories company that was born in a day during a trip to India.

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