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CEO School

Oct 6, 2021

In this episode you’ll hear:

  • An interview with Erica Keswin, a highly sought-after workplace strategist, consultant and coach with 25 years of hands-on experience and the author of two Wall Street Journal bestselling books. Erica shares what it means to be a workplace strategist, why it’s important to develop a proper company culture, and how this impacts employees and their performances (2:21)
  • What aligning your values looks like in a company, and how women can design workplaces that are good for people and for the world. (6:31)
  • What is a ritual, what are the impact of rituals and how can you create rituals organically? Erica explains how a ritual goes beyond its practical purpose. She shares some anecdotes of clients’ rituals in the workplace and what rituals can look like in your personal life!  (13:36)
  • Suneera shares her favourite Stax ritual - “Last Day Namaste” and how it started as a small team ritual and expanded to the whole company. Erica details why rituals such as Last Day Namaste are integral to company culture and allows for businesses to retain employees because of the 3 P’s (Psychological Safety, Purpose and Performance) (20:11)
  • Where do you start and what frameworks should you begin to implement in order to build your defined culture from the bottom up? Erica shares her tips to help you head in the right direction including looking at your top 10 list, what your onboarding process looks like and finding ways to make your values come to life (28:54)

Connect with Erica:

IG: @ericakeswin


This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at

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